Brand love begins offline
In a world full of digital distractions, in-person community is emerging as the best way to hold attention and build genuine loyalty
Gather helps you design, host and scale real-world gatherings that captivate and convert your audience
Why now is the moment for in-person community
Digital is more crowded than ever - people are lonelier than ever - and real-world connection is booming.
If your audience is hungry for in-person connection, this is your brand’s moment to lead
1
It’s getting harder to hold your audience’s attention
People see 300+ ads a day - but only notice 150
📢 Drowning in digital noise
🥱 Audience is tuning out
91% of UK consumers say they see too many ads on social media
⏱️ Short attention spans
Gen Z stops paying attention to ads after just 1.3 seconds
2
Your audience is craving IRL connection
People are feeling isolated
50%
of UK adults feel lonely at least sometimes
increase in chronic loneliness since pre-covid
+18%
This is creating a boom in IRL
increase in Strava run clubs in 2024
+59%
attendance at dating events in 2024
+42%
This creates a chance to turn your audience into an IRL community
3
It’s hard to get your audience’s attention
+
Your audience wants to
connect IRL
=
Build the definitive in-person community
in your space, and use it to capture your audience’s attention
driving acquisition, retention and brand love
Already thinking IRL? Prove the ROI in 2 minutes.
Take our 2 minute IRL Community Fit quiz and get a free, personalised report on how real-world gatherings could boost loyalty and growth for your business
gather turns audiences into in-person communities, and communities into growth engines
We design, host and scale structured programmes of in-person gatherings that meet your audience’s need for real-world connection while hitting the metrics that matter to you
Our playbooks, repeatable formats and data dashboards make community-led growth as operationally effortless as a digital campaign
Audience → Gathering Programme → Community → Revenue
💗 Brand love
Deeper emotional bond lifts NPS, referrals and user-generated content.
🔁 Retention
Giving customers more brand touchpoints builds loyalty
📣 Organic growth
IRL moments spark shareable stories, lowering CAC through word-of-mouth
HOW DOES GATHER TURNS A BRIGHT IDEA INTO A REVENUE-DRIVING COMMUNITY PROGRAMME?
Structured gatherings are the sweet spot between casual hangouts and big events
Warm enough to build trust, simple enough to scale, focused enough to drive results.
That’s why we build repeatable programmes, not one-offs
Hangouts
🙆 Casual
”I’m here to chill”
Gatherings
🤝 Intimate
”I’m here to connect”
Events
🎤 Spectacle
”I’m here to be entertained”
The 5 challenges in scaling in-person community, and how Gather solves them:
-
Develop a clear positioning for your programme
Activate your audience + use discovery tools like Meetup for new reach
-
3–5 go-to gathering types that show your value
Co-create with early adopters
-
Apply the 5 Gather mechanisms: presentation, conversation, evangelism, brand domination, experience design
-
Data-driven matching of venue to gathering type/format
-
Use playbooks + dashboards for consistency
Train hosts from within your community
Case study: WeRoad, a group adventure travel company
“As the UK Country Manager at WeRoad, I'm responsible for hitting our growth targets for the UK. I wanted to use community-building events to help drive our growth, but struggled with resourcing and engagement.
Amnon at Gather came in and designed a bespoke programme of gatherings which really allows us to give attendees a flavour of what our WeRoad trips are like! Within a few short months, our gatherings have become a big part of our growth strategy.
But the best part is how Amnon has streamlined the whole process. He manages all logistics from start to finish, regularly reports on performance in detail, and proactively fine-tunes our strategy so that it's always making an impact.
I'm looking forward to continuing our partnership with Gather for all our community-building initiatives!”
Clarissa Cappelletti, UK Country Manager
WeRoad
